Professional Web Design & Ongoing Care for Local Halifax Businesses | Eski Media how to make responsive
Welcome to Eski Media, your trusted partner in Halifax for web design and digital marketing services. If you’re considering a new website or a redesign, it’s important to understand the scope of the project and what ongoing care entails. Let’s explore the key factors to consider before making this important decision.
Scope and Page System for Local Services
When it comes to showcasing your local business online, your website should highlight your services, service areas, frequently asked questions, proof of your expertise, and your policies. Making sure your website covers these key areas can help build trust with potential customers.
- Are your services clearly outlined on your website?
- Do you have a dedicated page for each service area, including Dartmouth, Bedford, and Sackville?
- Have you included an FAQ section to address common customer queries?
- Is there social proof such as testimonials or case studies to showcase your expertise?
Conversion Path Reality
Your website’s conversion path should guide visitors towards taking action, whether it’s making a call, filling out a form, or booking a service. Setting clear expectations for response times and including trust signals can help improve conversion rates.
- Are your contact details prominently displayed on every page?
- Do your forms have clear instructions and fields for necessary information?
- Have you set up automated responses to acknowledge inquiries and bookings?
- Are trust signals such as client logos or security certifications visible on your website?
Trust comes from clarity in your messaging, timely follow-up with leads, and consistent maintenance of your website.
Performance and UX Implications
Optimizing your website for Core Web Vitals like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Input Latency (INP) can improve user experience and search engine rankings. Ensuring fast loading times and a seamless browsing experience is key.
- Have you optimized images and videos to reduce load times?
- Is your website mobile-friendly and compatible with different devices?
- Do your pages have clear navigation and intuitive layouts?
- Are there any elements causing delays in loading or shifting content?
Accessibility
Considering accessibility standards like WCAG 2.2 when designing your website is crucial to ensure all users can access your content. Paying attention to elements like forms and tap targets can improve usability for people with disabilities.
- Have you tested your website for screen reader compatibility?
- Are your forms accessible for users who rely on keyboard navigation?
- Do your tap targets have enough spacing to prevent accidental clicks?
- Have you included alt text for images and descriptive link text?
Local SEO Foundations Inside Design
Integrating local SEO elements like crawlability, internal linking, unique content, and schema markup into your website design can help improve your visibility in local search results. Optimizing your website for search engines can drive more organic traffic to your business.
- Have you included location-based keywords in your content and meta tags?
- Do you have a clear site structure with internal links to relevant pages?
- Is your content unique and tailored to your target audience?
- Have you implemented schema markup for local business information?
Launch + Ongoing Care Boundaries
After launching your new website, ongoing care involves tasks like setting up redirects, checking indexing status, performing updates, backups, and ensuring security measures are in place. Understanding what’s included in ongoing maintenance can help you keep your website running smoothly.
- Have you set up 301 redirects for old URLs to new ones?
- Are your pages being indexed properly by search engines?
- Do you have a plan for regular updates to your website content and software?
- Is there a backup system in place to protect your website data?
When it comes to investing in a new website or redesign for your business in Halifax, Dartmouth, Bedford, or Sackville, it’s important to consider the long-term impact on your online presence. If you’re ready to take the next step, feel free to reach out to us through our contact page for more information.
Why Work With Eski Media?
We specialize in how to make responsive services that help Halifax businesses grow. Our focus is web design that is fast, mobile-first, and built to convert.
Need a site that ranks and sells? Explore our Web Design solutions, learn more about Eski Media, or contact us for a tailored quote.
What You Get
- Clean design, simple UX, and strong calls to action.
- SEO-ready pages that support High-Quality Website SEO best practices.
- Clear site navigation and easy access to key pages.
- Conversion tracking and easy analytics reporting.
Packages & Pricing
- Core Growth Package: Web Design + SEO + Ads Setup (starting from $999).
- Visual Boost Package: Drone Shooting + Video Editing + Ads Setup (from $249+).
- Brand Identity Package: Flyer Design + Graphic Design ($75 + $50–$100).
Optional add-ons: Hosting & Care Plan ($35/month) and Premium SSL ($100/year). No mandatory add-ons.
Next Steps
Ready to grow? Start with our Web Design, explore Eski Media, or book a free consultation today.
