UX and UI design · Websites, stores, apps
UX/UI design in Halifax: find out why visitors leave, then fix it
If people reach your site and don’t call, book or buy, something’s getting in their way. UX design finds out what. UI design makes the fix clear and pleasant to use. Most small businesses can start with a focused usability review, without paying for a big research project.
Signs you have a UX problem
- You get traffic but few enquiries or sales
- Customers call to ask things your website already answers
- People add items to the cart and leave at checkout
- Your phone layout feels cramped, slow or fiddly
- Your booking form has fields nobody can explain
- Your staff have quietly built workarounds for your internal tool
Sometimes the problem isn’t design at all. If the offer’s unclear, the price is wrong or the wrong people are arriving, a redesign won’t save it. We’ll tell you if that’s what we find.
What we offer
| Service | What you receive | When to choose it |
|---|---|---|
| Usability review | A prioritized written report with screenshots and recommended fixes | You have a live site or app and want to know what’s wrong |
| Wireframes and user flows | Page layouts and step-by-step journeys, before visual design | You’re planning a new site, feature or checkout |
| Clickable prototype | A Figma prototype you can click through and show to customers | You want to test an idea before paying to build it |
| UI design | Finished screens, colours, type, buttons and states, ready to build | You know what’s needed and want it to look and feel right |
| Mobile app design | Screens and flows for iOS and Android, designed for how phones are used | You’re planning an app or a web app |
| Usability testing | Sessions with real users and a summary of what they struggled with | The decision is expensive and you want evidence |
Each is quoted separately, so you only pay for the stage you need. We can then build the result as part of a website, an online store or a custom app.
How the usability review works
- Goals. We agree what the site must achieve and which two or three customer journeys matter most.
- Data. If you have analytics, we look at where people drop off. No analytics? We can set that up.
- Expert review. We walk through those journeys on phone and desktop, using recognized usability principles.
- Accessibility and speed checks. Automated tools, plus manual checks like using the site with a keyboard.
- Prioritized report. Each issue gets evidence, a suggested fix and a priority, so you know where to start.
- Walkthrough. We go through the report with you. You can fix it yourself, use your developer or hire us.
An expert review finds likely problems quickly, at a modest cost. It doesn’t replace watching real customers. When a decision is expensive, we recommend adding testing.
What we check
We base the review on established principles, including Nielsen Norman Group’s 10 usability heuristics, applied to your business:
Clarity
Can a new visitor tell within seconds what you do, who it’s for and what to do next?
Navigation
Can people find what they came for? Do your menu labels use customers’ words, or your internal jargon?
Forms and checkout
Do you ask only what you need? Are errors clear? Can customers recover without starting over?
Mobile
Can people tap buttons easily, read without zooming and call you in one tap?
Trust
Are real prices, policies, reviews and contact details easy to find?
Performance
Google’s Core Web Vitals measure loading, responsiveness (INP) and visual stability. We flag what affects real users.
Accessibility
Accessible design helps everyone, including people using screen readers, keyboards or a phone in bright sunlight. We use the Web Content Accessibility Guidelines (WCAG) as our reference. That covers colour contrast, text size, keyboard use, form labels and image alt text. We can’t give a legal opinion on your obligations, but we can design and review against these guidelines.
How a design project runs
- Understand. Goals, customers, competitors and what’s already known.
- Map. User flows and page structure, agreed before any visual work.
- Wireframe. Simple layouts in Figma. Changes are cheapest here.
- Design. Visual screens, using your brand, for phone and desktop.
- Prototype and test. A clickable version to review, and to test with customers if your project includes it.
- Handover. Figma files and specs for your developer, or we build it ourselves.
Questions about UX and UI design
What’s the difference between UX and UI?
UX is how something works: the steps, the structure and whether people can finish what they came to do. UI is how it looks and responds: layout, colour, type and buttons. A good result needs both.
Is UX design worth it for a small business?
A full research program often isn’t. A focused review of the pages that bring in money often is, because small fixes to a form or a checkout can matter more than a new look.
Do I need a redesign?
Not always. The review tells you if targeted fixes will do. Many sites need clearer pages rather than a rebuild.
How much does it cost?
We quote each stage after a free call, based on the number of pages or journeys involved.
What tools do you use?
Figma for wireframes, prototypes and UI, with analytics and accessibility tools for reviews. You keep access to the final design files.
Getting visitors but not enquiries?
Send us your website and tell us what you want visitors to do. We’ll suggest the smallest useful next step.