Professional Web Design & Ongoing Care for Halifax Businesses. | Eski Media interface design program
Is It Time for a New Website or Redesign?
As a local business owner in Halifax, you understand the importance of having a strong online presence. Your website is often the first impression your potential customers will have of your business, and it plays a crucial role in converting visitors into leads and customers. But how do you know when it’s time for a new website or a redesign?
- Do you struggle to clearly showcase your services, service areas, FAQs, proof of work, and policies on your current site?
- Are you missing key conversion elements like clear calls-to-action, contact forms, and booking options?
- Is your website slow to load, difficult to navigate, or not optimized for mobile devices?
- Do you struggle with making your website accessible to all users, including those with disabilities?
- Are you overlooking important local SEO considerations in your current design?
- Do you lack the time or expertise to properly maintain and update your website on a regular basis?
Scope and Page System for Local Services
Your website should serve as a hub for all your local services, service areas, FAQs, proof of work, and policies. Without a clear and organized page system, visitors may struggle to find the information they need to make a decision.
- Clearly define your services and service areas on separate pages
- Create a comprehensive FAQ page to address common questions and concerns
- Showcase proof of your work through case studies, testimonials, or portfolios
- Ensure your policies are easily accessible and transparent to build trust with visitors
Trust comes from providing clarity on your services, following up promptly on inquiries, and consistently maintaining your website.
Conversion Path Reality
Creating a clear conversion path on your website is essential for turning visitors into leads and customers. From clear calls-to-action to responsive contact forms, every element should be designed with the user’s journey in mind.
- Optimize your website for easy contact through phone calls, contact forms, or booking options
- Set realistic response time expectations for inquiries and follow up promptly
- Incorporate trust signals such as testimonials, reviews, and security badges to build credibility
- Monitor and analyze user behavior to identify areas for improvement in the conversion path
Performance and UX Implications
Performance and user experience are key factors in the success of your website. Core Web Vitals like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Input Latency (INP) play a crucial role in how users perceive your site.
- Optimize your website for fast loading times and smooth user interactions
- Ensure a seamless and intuitive user experience across all devices
- Address any issues with slow loading times, layout shifts, or unresponsive elements
- Regularly test and optimize your website for performance and usability
Accessibility
Ensuring your website is accessible to all users, including those with disabilities, is not only a legal requirement but also a moral obligation. Considerations like color contrast, keyboard navigation, and screen reader compatibility can make a big difference for users.
- Follow WCAG 2.2 guidelines for accessibility, especially when designing forms and tap targets
- Provide alternative text for images, captions for videos, and descriptive link text for navigation
- Test your website with assistive technologies to ensure compatibility and usability
- Regularly review and update your accessibility features to stay compliant with regulations
Local SEO Foundations Inside Design
Integrating local SEO considerations into your website design can help improve your visibility in search results and attract more local customers. From crawlability to content uniqueness, every aspect of your design should be optimized for search engines.
- Ensure your website is easily crawlable by search engines and structured for local search intent
- Incorporate internal links to connect related content and improve navigation for users and search engines
- Create unique and informative content that answers common questions and provides value to visitors
- Implement schema markup to help search engines understand and display your content more effectively
Launch + Ongoing Care Boundaries
Launching a new website is just the beginning of your online journey. Ongoing care and maintenance are essential to keeping your site secure, up-to-date, and performing at its best. From redirects to security updates, there are many tasks that require ongoing attention.
- Set up proper redirects to ensure a seamless transition for existing pages and links
- Regularly check and monitor search engine indexing to catch any issues early on
- Update your website software, plugins, and content to stay current and secure
- Back up your website regularly to protect against data loss or security breaches
For local business owners in Halifax, Dartmouth, Bedford, and Sackville, ensuring your website is well-designed and maintained is crucial for your online success. If you’re considering a new website or redesign, contact us to learn more about our web design services and how we can help you achieve your online goals. Visit our contact page to get in touch with our team today.
Why Work With Eski Media?
We specialize in interface design program services that help Halifax businesses grow. Our focus is web design that is fast, mobile-first, and built to convert.
Need a site that ranks and sells? Explore our Web Design solutions, learn more about Eski Media, or contact us for a tailored quote.
What You Get
- Clean design, simple UX, and strong calls to action.
- SEO-ready pages that support High-Quality Website SEO best practices.
- Clear site navigation and easy access to key pages.
- Conversion tracking and easy analytics reporting.
Packages & Pricing
- Core Growth Package: Web Design + SEO + Ads Setup (starting from $999).
- Visual Boost Package: Drone Shooting + Video Editing + Ads Setup (from $249+).
- Brand Identity Package: Flyer Design + Graphic Design ($75 + $50–$100).
Optional add-ons: Hosting & Care Plan ($35/month) and Premium SSL ($100/year). No mandatory add-ons.
Next Steps
Ready to grow? Start with our Web Design, explore Eski Media, or book a free consultation today.
