Professional Web Design & Ongoing Care for HRM Businesses. | Eski Media internet marketing service near me
Is It Time for a New Website?
As a business owner in Halifax, you may be considering a new website to address issues such as lack of clarity, a confusing conversion path, or a lack of trust with potential customers. A new website can help you showcase your services, highlight your service areas like Dartmouth, Bedford, and Sackville, provide FAQs, offer social proof, and establish clear policies.
- Are you struggling with clarity on your current website?
- Do you have a clear plan for the content and structure of your new site?
- Are you prepared to provide timely feedback and approvals during the design process?
- Do you have access to hosting and domain information for a smooth transition?
Mapping Out the Conversion Path
When it comes to the conversion path on your website, it’s important to understand the reality of how visitors will interact with your site. This includes clear calls to action, easy-to-use forms or booking systems, and setting realistic response expectations. Trust signals such as client testimonials and case studies can also help build credibility with your audience.
- Have you identified the primary goal of your website and how visitors will achieve it?
- Are your contact forms and booking systems user-friendly and accessible?
- Do you have a plan in place for following up with leads generated from your website?
- Are trust signals like testimonials and case studies prominently displayed on your site?
Trust comes from clarity in your messaging, prompt follow-up with leads, and consistent maintenance of your website over time.
Performance and User Experience
When redesigning your website, it’s essential to consider performance and user experience. Factors like Core Web Vitals (LCP, CLS, INP) and mobile-first indexing can impact how users interact with your site. Focus on improving loading speed, reducing layout shifts, and enhancing interactivity to create a seamless experience for visitors.
- Have you optimized your website for Core Web Vitals and mobile-first indexing?
- Are there any performance issues like slow loading times or layout shifts that need to be addressed?
- Have you considered user experience elements like navigation and interactivity?
- Are your images and multimedia elements optimized for fast loading times?
Ensuring Accessibility for All Users
Accessibility is a crucial consideration when designing a new website. Ensure that your site meets WCAG 2.2 standards, especially when it comes to forms and tap targets. By making your site accessible to all users, you can improve usability and reach a wider audience.
- Have you reviewed WCAG 2.2 guidelines for website accessibility?
- Are your forms and interactive elements easy to navigate for all users?
- Have you tested your website with assistive technologies to ensure accessibility?
- Do you have a plan in place for ongoing accessibility checks and updates?
Local SEO Foundations
Local SEO plays a vital role in attracting customers to your business. Incorporate SEO best practices into your website design, including crawlability, internal linking, unique content, and schema markup. By optimizing for local search, you can improve your visibility in Halifax and surrounding areas like Dartmouth, Bedford, and Sackville.
- Have you optimized your website for local search keywords and phrases?
- Are your internal links structured to improve crawlability and user navigation?
- Is your content unique and engaging, providing value to visitors?
- Have you implemented schema markup to enhance your search engine visibility?
Launch and Ongoing Care
Launching a new website is just the beginning – ongoing care is essential to ensure its success. This includes tasks like setting up redirects, checking for indexing issues, performing regular updates, backups, and security checks. Knowing what’s included in ongoing care can help you maintain a healthy and secure website for your business.
- Do you have a plan in place for setting up redirects from your old site to the new one?
- Will you regularly check for indexing issues and errors on your website?
- Are you prepared to perform updates, backups, and security checks on a regular basis?
- Do you understand what ongoing care tasks are included in your website maintenance plan?
For businesses in Halifax, Dartmouth, Bedford, and Sackville, investing in a new website or redesign can be a strategic move to improve your online presence and attract more customers. If you’re ready to take the next step, contact us through our contact page to discuss your web design needs.
Why Work With Eski Media?
We specialize in internet marketing service near me services that help Halifax businesses grow. Our focus is web design that is fast, mobile-first, and built to convert.
Need a site that ranks and sells? Explore our Web Design solutions, learn more about Eski Media, or contact us for a tailored quote.
What You Get
- Clean design, simple UX, and strong calls to action.
- SEO-ready pages that support High-Quality Website SEO best practices.
- Clear site navigation and easy access to key pages.
- Conversion tracking and easy analytics reporting.
Packages & Pricing
- Core Growth Package: Web Design + SEO + Ads Setup (starting from $999).
- Visual Boost Package: Drone Shooting + Video Editing + Ads Setup (from $249+).
- Brand Identity Package: Flyer Design + Graphic Design ($75 + $50–$100).
Optional add-ons: Hosting & Care Plan ($35/month) and Premium SSL ($100/year). No mandatory add-ons.
Next Steps
Ready to grow? Start with our Web Design, explore Eski Media, or book a free consultation today.
