Professional Web Design & Ongoing Care for Local Businesses in HRM | Eski Media 1 page design
Is It Time for a New Website or Redesign for Your Halifax Business?
As a local business owner in Halifax, you understand the importance of a strong online presence in today’s digital world. A website is often the first point of contact for potential customers, and it can make or break their decision to do business with you. A well-designed website can provide clarity on your services, create a seamless conversion path, build trust with visitors, and ensure that you are ready to measure your online success.
- Are you struggling to clearly showcase your services, areas served, FAQs, proof of your work, and business policies on your current website?
- Do you find that your website lacks a clear conversion path, such as easy-to-use contact forms, booking options, and prompt response expectations?
- Are you concerned about the performance and user experience of your website, especially in terms of Core Web Vitals like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Input Latency (INP)?
- Have you considered the accessibility of your website, including WCAG 2.2 considerations and ensuring that forms and tap targets are easily usable for all visitors?
Scope and Page System for Local Services
When considering a new website or redesign for your Halifax business, it’s essential to think about the scope of your services and how you present them online. Your website should clearly showcase your services, areas served, frequently asked questions, proof of your work, and business policies to potential customers.
- Consider creating dedicated pages for each of your services to provide detailed information to visitors.
- Include a frequently asked questions (FAQs) page to address common inquiries and provide clarity to potential customers.
- Showcase proof of your work through case studies, testimonials, or before-and-after photos to build trust with visitors.
- Ensure that your website includes clear policies on pricing, returns, shipping, and any other relevant information for potential customers.
Trust comes from clarity in showcasing your services, providing prompt follow-up, and maintaining a consistent online presence.
Conversion Path Reality
The conversion path on your website plays a crucial role in turning visitors into customers. Whether it’s through phone calls, contact forms, booking options, or other means of communication, your website should make it easy for potential customers to take action and reach out to your business.
- Set clear expectations for response times when visitors reach out to your business through your website.
- Include trust signals such as testimonials, reviews, certifications, and awards to build credibility with visitors.
- Ensure that your website provides multiple ways for visitors to contact your business, such as phone numbers, contact forms, and live chat options.
- Regularly review and optimize your conversion path to improve the user experience and increase the likelihood of conversions.
Performance and UX Implications
Performance and user experience are key factors in the success of your website. Factors like Core Web Vitals (LCP, CLS, INP) can impact how visitors perceive your site and how well it performs in search engine rankings. It’s essential to prioritize performance and user experience in your website design.
- Optimize your website for Core Web Vitals like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Input Latency (INP) to improve user experience.
- Focus on delivering a fast, responsive, and user-friendly experience for visitors on both desktop and mobile devices.
- Regularly monitor and address performance issues on your website to ensure a positive user experience for visitors.
- Consider implementing tools and strategies to enhance user experience, such as lazy loading images, optimizing code, and reducing unnecessary scripts.
Accessibility
Accessibility is an important consideration for any website, especially for businesses in Halifax. Ensuring that your website is accessible to all visitors, regardless of disabilities or impairments, is not only the right thing to do but can also improve your site’s overall performance and user experience.
- Adhere to WCAG 2.2 guidelines to ensure that your website is accessible to all users, including those with disabilities.
- Pay particular attention to forms and tap targets on your website to ensure that they are easily usable for all visitors.
- Consider implementing accessibility tools and features, such as alt text for images, keyboard navigation, and screen reader compatibility.
- Regularly test your website for accessibility issues and make necessary adjustments to improve usability for all visitors.
Local SEO Foundations Inside Design
Local SEO is essential for businesses in Halifax looking to improve their online visibility and attract more customers. Incorporating local SEO elements into your website design can help boost your search engine rankings, drive organic traffic, and increase your online presence.
- Ensure that your website is crawlable by search engines and includes internal links to relevant pages to improve indexing and rankings.
- Create unique and valuable content for your website that targets local keywords and provides valuable information to visitors.
- Implement schema markup to help search engines understand your content and improve your chances of appearing in local search results.
- Optimize your website for local search by including your business name, address, and phone number (NAP) on every page and in a consistent format.
Launch + Ongoing Care Boundaries
Launching a new website is just the beginning of your online journey. Ongoing care and maintenance are crucial to the long-term success of your website. Understanding the boundaries of launch and ongoing care can help you make informed decisions about your website’s maintenance and security.
- Set up 301 redirects for any old URLs to ensure that visitors are directed to the correct pages on your new website.
- Regularly check for indexing issues and ensure that your website is being properly crawled and indexed by search engines.
- Update your website regularly with fresh content, images, and information to keep visitors engaged and improve your search engine rankings.
- Back up your website regularly to protect against data loss and security breaches.
Whether you’re in Halifax, Dartmouth, Bedford, or Sackville, investing in a new website or redesign for your business can have a significant impact on your online success. If you’re ready to take the next step, feel free to reach out to us through our contact page for more information.
Why Work With Eski Media?
We specialize in 1 page design services that help Halifax businesses grow. Our focus is web design that is fast, mobile-first, and built to convert.
Need a site that ranks and sells? Explore our Web Design solutions, learn more about Eski Media, or contact us for a tailored quote.
What You Get
- Clean design, simple UX, and strong calls to action.
- SEO-ready pages that support High-Quality Website SEO best practices.
- Clear site navigation and easy access to key pages.
- Conversion tracking and easy analytics reporting.
Packages & Pricing
- Core Growth Package: Web Design + SEO + Ads Setup (starting from $999).
- Visual Boost Package: Drone Shooting + Video Editing + Ads Setup (from $249+).
- Brand Identity Package: Flyer Design + Graphic Design ($75 + $50–$100).
Optional add-ons: Hosting & Care Plan ($35/month) and Premium SSL ($100/year). No mandatory add-ons.
Next Steps
Ready to grow? Start with our Web Design, explore Eski Media, or book a free consultation today.
