Professional Web Design & Ongoing Care for Local Businesses in HRM. | Eski Media online marketing services
Is It Time for a New Website?
As a local business owner in Halifax, you may be wondering if investing in a new website or redesign is the right move for your business. A well-designed website can address issues like lack of clarity, a confusing conversion path, and a lack of trust from potential customers. However, it’s important to note that a website alone cannot fix issues such as low demand for your products or services, a weak value proposition, or slow follow-up on leads.
- Consider your current website’s performance and user experience
- Assess the readiness of your content and any necessary approvals
- Think about your timeline and availability for the project
- Ensure you have access to your hosting account and any other necessary resources
Scope and Page System for Local Services
When considering a new website or redesign, it’s important to think about the scope of your project and the pages you will need to include. For local businesses in Halifax, this may include pages for your services, service areas (such as Dartmouth, Bedford, and Sackville), FAQs, proof of your work, and policies.
- Identify the key services you want to highlight on your website
- Consider including pages for different service areas in and around Halifax
- Think about the frequently asked questions your customers may have
- Include proof of your work through testimonials, case studies, or before-and-after photos
- Ensure your website includes clear policies on things like returns, refunds, and privacy
Trust comes from clarity, follow-up, and consistent maintenance.
Conversion Path Reality
One of the most important aspects of your website is the conversion path that guides visitors towards taking a desired action, whether that’s making a phone call, filling out a contact form, or booking an appointment. It’s important to set realistic expectations for response times and to include trust signals throughout your site to build credibility with potential customers.
- Map out the steps a visitor will take to convert on your website
- Set clear expectations for response times to inquiries
- Include trust signals such as testimonials, certifications, and guarantees
- Regularly review your conversion path to identify and address any bottlenecks
Performance and UX Implications
When designing or redesigning your website, it’s crucial to consider both performance and user experience. Factors like Core Web Vitals (including Largest Contentful Paint, Cumulative Layout Shift, and Input Latency) can impact how users perceive your site, as well as how well it ranks in search engines like Google.
- Optimize your site for fast loading times and smooth interactions
- Ensure your site is mobile-friendly and prioritizes content that is visible on smaller screens
- Focus on providing a seamless user experience that guides visitors towards their goals
- Regularly monitor and address any performance issues that arise
Accessibility
Accessibility should be a key consideration in the design of your website, ensuring that all users, including those with disabilities, can easily navigate and interact with your site. This includes following WCAG 2.2 guidelines, particularly when it comes to forms and tap targets that may be used on mobile devices.
- Use clear and descriptive labels for form fields
- Ensure that all interactive elements are easily clickable and distinguishable
- Provide alternatives for multimedia content like images and videos
- Regularly test your site’s accessibility features and make any necessary improvements
Local SEO Foundations Inside Design
Local SEO is an important aspect of your website design, as it helps your business rank higher in search engine results for local searches in Halifax and surrounding areas like Dartmouth, Bedford, and Sackville. This includes factors like crawlability, internal linking, unique content, and schema markup.
- Ensure your site is easily crawled and indexed by search engines
- Include internal links to relevant pages on your site to improve navigation
- Create unique and valuable content that targets local keywords
- Implement schema markup to help search engines understand your business and services
Launch + Ongoing Care Boundaries
After launching your new website, it’s important to establish boundaries for ongoing care and maintenance. This includes tasks like setting up redirects for any old URLs, regularly checking for indexing issues, updating your site with new content, performing backups, and ensuring the security of your site.
- Set up redirects to ensure a smooth transition from your old site to the new one
- Regularly check for indexing issues and address any errors that arise
- Update your site with fresh content to keep visitors engaged and informed
- Perform regular backups of your site to protect against data loss
- Implement security measures to prevent hacking and data breaches
For businesses in Halifax, Dartmouth, Bedford, and Sackville, investing in a new website or redesign can be a strategic move to improve your online presence and attract more customers. If you’re ready to take the next step, reach out to our team at Eski Media through our contact page to discuss your project goals and how we can help.
Why Work With Eski Media?
We specialize in online marketing services services that help Halifax businesses grow. Our focus is web design that is fast, mobile-first, and built to convert.
Need a site that ranks and sells? Explore our Web Design solutions, learn more about Eski Media, or contact us for a tailored quote.
What You Get
- Clean design, simple UX, and strong calls to action.
- SEO-ready pages that support High-Quality Website SEO best practices.
- Clear site navigation and easy access to key pages.
- Conversion tracking and easy analytics reporting.
Packages & Pricing
- Core Growth Package: Web Design + SEO + Ads Setup (starting from $999).
- Visual Boost Package: Drone Shooting + Video Editing + Ads Setup (from $249+).
- Brand Identity Package: Flyer Design + Graphic Design ($75 + $50–$100).
Optional add-ons: Hosting & Care Plan ($35/month) and Premium SSL ($100/year). No mandatory add-ons.
Next Steps
Ready to grow? Start with our Web Design, explore Eski Media, or book a free consultation today.
