Professional web design & ongoing care for local service businesses. | Eski Media single web
Is It Time for a New Website or Redesign?
As a local business owner in Halifax, you may be contemplating whether a new website or redesign is the right move for your business. A website can help address issues such as lack of clarity in your messaging, a disjointed conversion path, or a lack of trust signals for visitors. However, it’s important to note that a website alone cannot fix underlying business issues such as low demand for your products or services, a weak value proposition, or slow follow-up on customer inquiries.
- Are you prepared to invest time and resources into creating high-quality content for your new website?
- Do you have the necessary approvals and decision-making processes in place to move forward with a website project?
- Are you willing to collaborate with a web design agency and provide them with timely feedback and information?
- Do you have access to your website hosting and domain registration details?
Scope and Page System for Local Services
When considering a new website or redesign for your Halifax-based business, it’s essential to think about the scope of the project and the pages that are crucial for showcasing your services. Your website should include pages dedicated to your services, service areas (such as Dartmouth, Bedford, and Sackville), frequently asked questions, proof of your work, and policies.
- Have you identified the key services you want to highlight on your website?
- Do you have a clear understanding of the areas you serve and how you want to communicate this to your audience?
- Have you compiled a list of frequently asked questions that you can address on your website?
- Do you have testimonials, case studies, or other proof of your work that you can showcase on your site?
- Have you outlined your business policies (such as shipping and returns) that need to be included on your website?
Conversion Path Reality
When it comes to your website, the conversion path is crucial for turning visitors into customers. This path should include clear calls to action, contact forms, booking options, and response expectations for inquiries. Trust signals such as testimonials, reviews, and certifications can also help build credibility with your audience.
- Have you mapped out the conversion path you want visitors to take on your website?
- Are your calls to action clear and compelling?
- Have you set realistic response expectations for inquiries submitted through your website?
- Have you included trust signals such as testimonials, reviews, or certifications to build credibility?
Trust comes from clarity in your messaging, prompt follow-up on inquiries, and consistent maintenance of your website over time.
Performance and UX Implications
Performance and user experience are critical factors for the success of your website. Core Web Vitals such as Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Input Latency (INP) can impact how users perceive your site. It’s important to ensure that your website loads quickly, is easy to navigate, and provides a seamless experience for visitors.
- Have you considered the performance implications of your website design, including factors like LCP, CLS, and INP?
- Is your website optimized for mobile-first indexing and user experience?
- Have you prioritized user experience and ease of navigation in your website design?
- Are you prepared to make adjustments to improve performance and user experience over time?
Accessibility
Accessibility is a key consideration for your website, especially in Halifax, Dartmouth, Bedford, and Sackville. Ensuring that your site is compliant with WCAG 2.2 standards can help make it more inclusive for all users. Pay attention to elements such as forms, tap targets, and navigation menus to improve accessibility for visitors with disabilities.
- Are you familiar with WCAG 2.2 standards and how they apply to your website design?
- Have you reviewed your forms and tap targets to ensure they are accessible to all users?
- Do you provide alternative text for images and multimedia content on your site?
- Have you considered the needs of users with disabilities when designing your website?
Local SEO Foundations Inside Design
Local SEO is essential for businesses in Halifax and the surrounding areas. Your website design should take into account factors such as crawlability, internal linking structure, unique content, and schema markup to improve your visibility in local search results. By incorporating these elements into your design, you can help potential customers find your business online.
- Have you optimized your website design for local search visibility in Halifax, Dartmouth, Bedford, and Sackville?
- Do you have a solid internal linking structure that helps search engines discover and index your content?
- Is your website content unique and relevant to your target audience?
- Have you implemented schema markup to provide search engines with additional context about your business?
Launch + Ongoing Care Boundaries
Launching your website is just the beginning of your online presence. Ongoing care and maintenance are essential for keeping your site secure, up-to-date, and performing well. This includes tasks such as managing redirects, checking for indexing issues, performing updates, backups, and ensuring the security of your site. It’s important to understand what is included in ongoing care and what may be excluded from your agreement with a web design agency.
- Are you prepared to invest in ongoing care and maintenance for your website after it launches?
- Do you have a plan in place for managing redirects and indexing checks on your site?
- Have you discussed the frequency of updates, backups, and security measures with your web design agency?
- Are you clear on what is included in ongoing care and what may require additional fees or services?
For businesses in Halifax, Dartmouth, Bedford, and Sackville, a new website or redesign can be a valuable investment in your online presence. If you’re ready to explore your options, reach out to our team at Eski Media through our contact page for more information.
Why Work With Eski Media?
We specialize in single web services that help Halifax businesses grow. Our focus is web design that is fast, mobile-first, and built to convert.
Need a site that ranks and sells? Explore our Web Design solutions, learn more about Eski Media, or contact us for a tailored quote.
What You Get
- Clean design, simple UX, and strong calls to action.
- SEO-ready pages that support High-Quality Website SEO best practices.
- Clear site navigation and easy access to key pages.
- Conversion tracking and easy analytics reporting.
Packages & Pricing
- Core Growth Package: Web Design + SEO + Ads Setup (starting from $999).
- Visual Boost Package: Drone Shooting + Video Editing + Ads Setup (from $249+).
- Brand Identity Package: Flyer Design + Graphic Design ($75 + $50–$100).
Optional add-ons: Hosting & Care Plan ($35/month) and Premium SSL ($100/year). No mandatory add-ons.
Next Steps
Ready to grow? Start with our Web Design, explore Eski Media, or book a free consultation today.
