Professional Web Design & Ongoing Maintenance for Halifax Businesses | Eski Media digital marketing advertising companies
Are you a local business owner in Halifax or the surrounding areas looking to make a decision about a new website or redesign? It’s important to understand what a website can and cannot fix on its own. While a website can improve clarity, provide a clear conversion path, build trust with visitors, and prepare you for measurement with tools like Core Web Vitals and mobile-first indexing, it cannot create demand for your products or services, fix a weak offer, or ensure prompt follow-up with leads. Before diving into a website project, make sure you have content ready, are prepared to provide approvals in a timely manner, and have access to your hosting account.
Scope and Page System for Local Services
When considering the scope of your website, think about the key pages you’ll need to showcase your services, service areas, frequently asked questions, social proof, and policies. These elements help build trust with potential customers and provide them with the information they need to make a decision.
- Are your services clearly outlined on your website?
- Do you have dedicated pages for each service area, including Halifax, Dartmouth, Bedford, and Sackville?
- Have you included FAQs to address common customer inquiries?
- Do you have testimonials or case studies to demonstrate your expertise?
Conversion Path Reality
It’s important to map out the conversion path on your website, including how visitors can contact you, book an appointment, or make a purchase. Setting clear expectations for response times and incorporating trust signals like testimonials and certifications can help guide visitors through the conversion process.
- Do you have clear calls to action on your website?
- Are contact forms easy to find and use?
- Do you have a process in place for following up with leads in a timely manner?
- Have you included trust signals such as customer reviews or industry awards?
Trust comes from providing clarity, prompt follow-up, and consistent maintenance of your website.
Performance and UX Implications
Consider the performance and user experience implications of your website design. Factors like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Input Latency (INP) can impact how quickly your site loads and how users interact with it. Keeping your site fast and user-friendly is key to retaining visitors.
- Have you optimized your website for performance, including LCP, CLS, and INP?
- Is your site mobile-friendly and responsive on all devices?
- Have you considered the user experience for visitors with disabilities?
- Are your images and videos optimized for fast loading times?
Accessibility
Ensuring your website is accessible to all users is essential. Considerations like WCAG 2.2 guidelines, especially for forms and tap targets, can help make your site more inclusive and user-friendly for all visitors. Accessibility should be a top priority in your website design.
- Have you reviewed WCAG 2.2 guidelines for accessibility?
- Are your forms easy to navigate and complete for all users?
- Have you optimized tap targets for touch screen devices?
- Do you provide alternative text for images and videos?
Local SEO Foundations Inside Design
Integrating local SEO elements into your website design can help improve your visibility in search engine results. Consider factors like crawlability, internal linking, unique content, and schema markup to ensure your site is optimized for local search. These elements can help drive organic traffic to your site.
- Is your site easily crawlable by search engines?
- Have you included internal links to relevant pages on your site?
- Do you have unique and valuable content for your target audience?
- Have you implemented schema markup to enhance your search listings?
Launch + Ongoing Care Boundaries
Launching your website is just the beginning. Ongoing care and maintenance are essential to keep your site running smoothly. Consider factors like redirects, indexing checks, regular updates, backups, and security measures to ensure your site remains secure and up-to-date.
- Do you have a plan in place for handling redirects during a redesign?
- Have you conducted indexing checks to ensure search engines can find your site?
- Are you implementing regular updates to keep your site secure and functional?
- Do you have a backup system in place to protect your site’s data?
When it comes to making decisions about your website, it’s important to consider the scope of your project, the implications for conversion and user experience, and the ongoing care required to maintain your site. If you’re ready to discuss your web design needs further, feel free to reach out to us through our contact page. We’re here to help businesses in Halifax, Dartmouth, Bedford, and Sackville succeed online.
Why Work With Eski Media?
We specialize in digital marketing advertising companies services that help Halifax businesses grow. Our focus is web design that is fast, mobile-first, and built to convert.
Need a site that ranks and sells? Explore our Web Design solutions, learn more about Eski Media, or contact us for a tailored quote.
What You Get
- Clean design, simple UX, and strong calls to action.
- SEO-ready pages that support High-Quality Website SEO best practices.
- Clear site navigation and easy access to key pages.
- Conversion tracking and easy analytics reporting.
Packages & Pricing
- Core Growth Package: Web Design + SEO + Ads Setup (starting from $999).
- Visual Boost Package: Drone Shooting + Video Editing + Ads Setup (from $249+).
- Brand Identity Package: Flyer Design + Graphic Design ($75 + $50–$100).
Optional add-ons: Hosting & Care Plan ($35/month) and Premium SSL ($100/year). No mandatory add-ons.
Next Steps
Ready to grow? Start with our Web Design, explore Eski Media, or book a free consultation today.
