Professional Web Design & Ongoing Maintenance for HRM Businesses | Eski Media digital marketing firms nyc
Is it Time for a New Website? A Guide for Halifax Business Owners
As a local business owner in Halifax, you may be considering a new website or a redesign to improve your online presence. Before making this decision, it’s important to understand what a website can and cannot fix on its own. A well-designed website can address issues such as lack of clarity, a confusing conversion path, and a lack of trust signals. However, it cannot create demand for your products or services, improve a weak offer, or fix slow follow-up processes.
- Consider whether your content is ready for a new website
- Ensure you have the necessary approvals and decision-makers in place
- Be realistic about timelines and the amount of input required from your end
- Make sure you have access to your hosting account and domain registration details
Scope and Page System for Local Services
When planning a new website, it’s essential to consider the scope of your services and how you want to present them to potential customers. Your website should include information about your services, the areas you serve (such as Dartmouth, Bedford, and Sackville), FAQs, proof of your expertise, and your policies.
- Decide on the key services you want to highlight on your website
- Create dedicated pages for each service or group related services together
- Include frequently asked questions to address common customer queries
- Showcase testimonials, case studies, or other proof of your expertise
Trust comes from clarity, follow-up, and consistent maintenance.
Conversion Path Reality
Your website’s conversion path is crucial for turning visitors into customers. This path typically involves calls to action, contact forms, or booking options. It’s important to set clear expectations for response times, provide trust signals such as customer testimonials or guarantees, and ensure a seamless user experience.
- Consider the primary actions you want visitors to take on your website
- Define response times for inquiries or booking requests
- Showcase trust signals such as testimonials or certifications
- Optimize your website for mobile devices to capture leads on the go
Performance and UX Implications
When designing a new website, it’s essential to consider performance and user experience. Factors such as Core Web Vitals (LCP, CLS, INP) play a significant role in how your website ranks in search engines and how users interact with it. Focus on improving loading times, reducing visual instability, and ensuring a smooth browsing experience.
- Optimize your website for fast loading times to improve user experience
- Minimize visual instability to keep users engaged on your site
- Ensure interactive elements are responsive and provide feedback to users
- Test your website on different devices and browsers to ensure compatibility
Accessibility
Web accessibility is crucial for ensuring that all users, including those with disabilities, can access and navigate your website. Consider WCAG 2.2 guidelines when designing your site, especially when it comes to forms, tap targets, and other interactive elements. Make sure your website is inclusive and easy to use for everyone.
- Use descriptive alt text for images to assist users with visual impairments
- Ensure color contrast is sufficient for users with color blindness
- Make interactive elements such as forms and buttons easy to navigate with keyboard controls
- Provide text alternatives for non-text content such as videos or audio files
Local SEO Foundations Inside Design
Optimizing your website for local search is essential for attracting customers in Halifax and surrounding areas. Consider factors such as crawlability, internal linking, content uniqueness, and schema markup when designing your site. By incorporating these elements into your website design, you can improve your visibility in local search results.
- Include location-based keywords in your website content and meta tags
- Link to other relevant pages on your site to improve crawlability and navigation
- Create unique and valuable content that resonates with your target audience
- Implement schema markup to provide search engines with additional information about your business
Launch + Ongoing Care Boundaries
Once your new website is ready to launch, it’s essential to consider ongoing maintenance and care. This includes setting up redirects from old pages to new ones, checking indexing status with search engines, performing regular updates, backups, and security checks. Understand what is included in ongoing care and what may be excluded based on your agreement with your web design agency.
- Set up 301 redirects for old URLs to new ones to maintain search engine rankings
- Regularly check indexing status with search engines to ensure your site is being properly crawled
- Update your website with fresh content, images, and promotions to keep it current
- Perform regular backups and security checks to protect your website from potential threats
For more information on web design services in Halifax, visit our Web Design page. If you have any questions or would like to discuss your project, feel free to reach out to us through our contact page.
Why Work With Eski Media?
We specialize in digital marketing firms nyc services that help Halifax businesses grow. Our focus is web design that is fast, mobile-first, and built to convert.
Need a site that ranks and sells? Explore our Web Design solutions, learn more about Eski Media, or contact us for a tailored quote.
What You Get
- Clean design, simple UX, and strong calls to action.
- SEO-ready pages that support High-Quality Website SEO best practices.
- Clear site navigation and easy access to key pages.
- Conversion tracking and easy analytics reporting.
Packages & Pricing
- Core Growth Package: Web Design + SEO + Ads Setup (starting from $999).
- Visual Boost Package: Drone Shooting + Video Editing + Ads Setup (from $249+).
- Brand Identity Package: Flyer Design + Graphic Design ($75 + $50–$100).
Optional add-ons: Hosting & Care Plan ($35/month) and Premium SSL ($100/year). No mandatory add-ons.
Next Steps
Ready to grow? Start with our Web Design, explore Eski Media, or book a free consultation today.
