Professional Website Design & Ongoing Care for HRM Businesses. | Eski Media marketing and advertising companies
Is it Time for a New Website or Redesign?
As a business owner in Halifax, you may be wondering if investing in a new website or redesign is the right move for your company. A website can fix issues related to clarity, a streamlined conversion path, building trust with potential customers, and being ready to measure your online success. However, it cannot solve problems like lack of demand for your products or services, a weak offer, or slow follow-up after leads are generated.
- Are you prepared to provide the necessary content and approvals for the website development process?
- Do you have a clear timeline and access to your hosting account for the web design team?
- Have you considered the scope of your website in terms of services offered, areas served, FAQs, proof of your expertise, and policies?
- Are you ready to invest in ongoing care to ensure your website remains secure and up-to-date?
Scope and Page System for Local Services
When considering a new website or redesign for your business in Halifax, it’s essential to think about the scope and page system needed to effectively showcase your local services. Your website should include pages dedicated to your services, the areas you serve (such as Dartmouth, Bedford, and Sackville), frequently asked questions, proof of your expertise, and your policies.
- Are you clearly outlining the services you offer and the benefits to potential customers?
- Have you included information about the specific areas you serve to attract local customers?
- Do you have a robust FAQ section to address common inquiries and build trust with visitors?
- Have you provided proof of your expertise through testimonials, case studies, or certifications?
Trust comes from clarity, follow-up, and consistent maintenance.
Conversion Path Reality
One of the key considerations for a new website or redesign is the conversion path that guides visitors to take action, whether that’s making a call, filling out a form, or booking a service. It’s important to set realistic expectations for response times, incorporate trust signals throughout your site, and ensure a seamless user experience.
- Have you clearly defined the desired actions you want visitors to take on your website?
- Are you prepared to respond promptly to inquiries and leads generated through your site?
- Have you included trust signals such as testimonials, certifications, or secure payment options?
- Are you providing a user-friendly experience that makes it easy for visitors to navigate your site?
Performance and UX Implications
When investing in a new website or redesign, it’s crucial to consider the performance and user experience implications. Factors like Core Web Vitals (LCP, CLS, INP) and mobile-first indexing can impact how your site ranks in search results and how users interact with it. Focus on delivering a fast, seamless, and engaging experience for visitors.
- Are you prioritizing factors like loading speed, visual stability, and interactivity on your site?
- Have you optimized your site for mobile devices to meet the expectations of today’s users?
- Are you providing valuable content and a user-friendly design that keeps visitors engaged?
- Do you regularly monitor and address performance issues to improve the user experience?
Accessibility
Accessibility is an important consideration for your website, especially in Halifax where inclusivity is valued. Ensure that your site meets WCAG 2.2 guidelines, particularly in areas like forms and tap targets, to make it easier for all users to access your content and engage with your business.
- Are you providing alternative text for images and videos to assist users with visual impairments?
- Have you implemented keyboard navigation and focus indicators for users who rely on assistive technologies?
- Do your forms and interactive elements have clear labels and instructions for screen readers?
- Are you regularly testing your site for accessibility issues and making improvements as needed?
Local SEO Foundations Inside Design
Integrating local SEO elements into your website design can help improve your visibility in Halifax and beyond. Consider factors like crawlability, internal linking structures, unique and valuable content, and schema markup to enhance your site’s search engine performance and attract more local customers.
- Are you optimizing your site’s structure and content to make it easy for search engines to crawl and index?
- Have you incorporated internal links to connect related pages and improve navigation for users?
- Are you creating unique and relevant content that showcases your expertise and attracts local search traffic?
- Have you implemented schema markup to provide search engines with additional context about your business?
Launch + Ongoing Care Boundaries
Launching a new website is just the beginning of your online journey. Ongoing care is essential to ensure your site remains secure, up-to-date, and performing well. Consider factors like redirects, indexing checks, regular updates, backups, and security measures to protect your investment and maintain a positive online presence.
- Have you set up proper redirects to preserve your site’s SEO value when making changes or updates?
- Are you regularly checking for indexing issues and addressing any errors that may arise?
- Do you have a plan in place for updating your site’s content, software, and security measures regularly?
- Are you backing up your site’s data and implementing security protocols to protect against potential threats?
For business owners in Halifax, Dartmouth, Bedford, and Sackville, investing in a new website or redesign can help you better connect with local customers and grow your online presence. If you’re ready to take the next step, consider reaching out to our team at Eski Media for expert web design services. Visit our contact page to learn more.
Why Work With Eski Media?
We specialize in marketing and advertising companies services that help Halifax businesses grow. Our focus is web design that is fast, mobile-first, and built to convert.
Need a site that ranks and sells? Explore our Web Design solutions, learn more about Eski Media, or contact us for a tailored quote.
What You Get
- Clean design, simple UX, and strong calls to action.
- SEO-ready pages that support High-Quality Website SEO best practices.
- Clear site navigation and easy access to key pages.
- Conversion tracking and easy analytics reporting.
Packages & Pricing
- Core Growth Package: Web Design + SEO + Ads Setup (starting from $999).
- Visual Boost Package: Drone Shooting + Video Editing + Ads Setup (from $249+).
- Brand Identity Package: Flyer Design + Graphic Design ($75 + $50–$100).
Optional add-ons: Hosting & Care Plan ($35/month) and Premium SSL ($100/year). No mandatory add-ons.
Next Steps
Ready to grow? Start with our Web Design, explore Eski Media, or book a free consultation today.
