Multilingual websites · English, French, Turkish
Multilingual website design for businesses in Canada
If your customers speak more than one language, your website should too. We build bilingual and multilingual websites that Google can index correctly, in each language, with a language switcher people actually find. Our founder speaks Turkish natively, so English–Turkish sites are a specialty.
Who needs a multilingual website?
- Newcomer-serving businesses. Driving schools, immigration consultants, settlement services, real estate agents and accountants whose clients are more comfortable in their first language.
- Businesses serving French-speaking customers in Nova Scotia, New Brunswick, Quebec and across Canada.
- Exporters and trade organizations selling or promoting between Canada and another country.
- Tourism and hospitality businesses welcoming international visitors.
- Community organizations serving a language community.
How Google handles multiple languages
Getting the setup wrong means one language never shows up in search. Google’s own guidance on multi-regional and multilingual sites is clear on the main points:
| Google’s guidance | What we do |
|---|---|
| Use different URLs for each language version, “rather than using cookies or browser settings” | Each language lives at its own address, usually a subfolder like /tr/ or /fr/ |
| Use hreflang annotations so search results link to the right language | Hreflang tags on every page, pointing to each translation and back |
| “Avoid automatically redirecting users” to another language version | We suggest the visitor’s language with a banner, but never force a redirect |
| Translating only the boilerplate while keeping the content in one language “can create a bad user experience” | Whole pages are translated, including titles, meta descriptions, image alt text and forms |
Subfolders keep everything on one domain and one hosting plan. Google describes them as low maintenance. That suits most small businesses.
What our multilingual sites include
Structure
Language subfolders, hreflang, translated URLs and menus, and a language switcher on every page.
SEO per language
Keyword research in each language. People search differently in Turkish or French, not just in translated words. Separate titles and descriptions too.
Forms and email
Contact forms, confirmations and email templates in the visitor’s language.
Shop and checkout
For online stores: translated products, checkout and order emails.
Google Business Profile
Profile description and posts that reach your second-language audience. See Google Business Profile.
Ads in each language
Separate Google Ads and Meta ads campaigns per language, so the ad matches the landing page.
Translation quality
Machine translation is a starting point, not a finished page. A word-for-word translation can sound off to a native speaker, and they’ll notice straight away. How we handle each language:
- English and Turkish: written or edited by our founder, a native Turkish speaker.
- French and other languages: reviewed with your own team or a professional translator before launch.
- Legal pages such as privacy policies and terms should be reviewed by a professional translator or your lawyer in each language.
Bilingual work we’ve done
KanadaEhliyet.ca
A driving instruction website in English and Turkish for Ontario learners preparing for G1, G2 and G tests, with courses, practice tests and a blog. We handled the website, SEO and Google Ads.
Canadian Türkiye Business Council
Website for a council that has promoted trade between Canada and Türkiye since 2001.
Pricing
A multilingual site starts with one of our website packages ($149, $499 or $999+), plus each additional language.
Quoted per language + HST
Questions about multilingual websites
Can you add a second language to my existing website?
Usually, yes. On WordPress we use a translation plugin that creates proper language URLs and hreflang tags. Other platforms have their own options.
Isn’t Google Translate in the browser enough?
It helps visitors, but Google doesn’t index browser translations. If you want to be found by people searching in Turkish or French, you need real pages in those languages.
Do I have to translate every page?
No. Start with the pages that bring in business: home, services, contact. Keep the language switcher honest about what’s translated.
Do you write in Turkish for social media and ads too?
Yes. Our founder writes Turkish social posts and ad copy himself, so the ad matches the Turkish landing page.
Serving customers in more than one language?
Tell us which languages and which pages matter most. We’ll plan the structure and send you a quote.