Industries
Marketing by industry: what works for the businesses HRM runs on
A roofer, a restaurant, a realtor and a tour operator all need to be found online, but not in the same way. These pages explain what tends to work for each one in Halifax and Nova Scotia, which of our services fit, and what they cost.
Same goal. Different route.
Industries we cover
Contractors and trades
Roofers, plumbers, HVAC, electricians and renovators who need the phone to ring in the right season.
Restaurants and cafés
Menus Google can read, a Business Profile that converts, and photos that make people book.
Real estate
Listing photography, drone and video for agents and brokerages, plus ads that work within Meta’s housing rules.
Tourism and short-term rentals
Tour operators, cottages and rentals that need direct bookings in a short season.
Don’t see your industry?
That’s fine. The basics carry over.
Most of what works for these businesses, a fast website, a well-kept Google Business Profile, honest reviews and clear prices, works for any local business. Our guides cover the fundamentals, and our pricing page shows every package.
Why we organize by industry
A restaurant and a roofer can hire the same agency and need opposite things. A restaurant lives on photos, its menu and last-minute searches. A contractor needs proof of past jobs, a phone number that works on a job site and leads worth driving out for. Good advice for one can waste the other’s money. So each page here starts with how customers in that trade actually choose, then shows which services matter, in what order, and which can wait.
What stays the same in every industry
- Published starting prices. You can see what things cost before you call. Our pricing page lists them all.
- Your accounts stay yours. Your domain, Google accounts and ad accounts remain in your name.
- Real footage of your business. We shoot on location across HRM with aerial coverage where the airspace allows.
- One person who knows your file. Founder Caglar Aybas is on your first call and signs off the work.
Don’t see your industry? Most of the same thinking still applies. Tell us what you do, and we’ll tell you honestly where we’d start. You can also browse our guides first.
Tell us about your business
We’ll tell you which of these approaches fits, and what we’d do first.