What Should a Google Ads Lead Cost Your Business? Work It Out Before You Spend
Search “Google Ads cost per lead” and you’ll find tidy tables: roofing $124, HVAC $149, plumbing $183. They’re almost all from U.S. agencies, in U.S. dollars, built from U.S. accounts in markets many times the size of HRM. For a Nova Scotia business deciding whether to spend $800 a month