Google Local Services Ads in Nova Scotia for trades, showing eligibility, screening, ranking factors like reviews and responsiveness, and when Search ads may be a better option.

contractor leads

Google Local Services Ads in Nova Scotia: Which Trades Qualify, How They Rank, and When Search Ads Are Better

Search for a plumber or an electrician in Halifax and you’ll sometimes see a row of businesses above everything else, each with a star rating and a “Google Verified” badge. Those are Local Services Ads. You pay per lead rather than per click, and for the trades that qualify, they

A contact form spam issue in Performance Max campaigns, showing suspicious bot leads, lead quality tracking, and ad performance filtering on a dark analytics-themed background.

conversion tracking

Performance Max Is Filling Your Contact Form With Spam: How to Stop Paying for Bot Leads

Your Performance Max campaign reports 60 leads this month at a great cost per conversion. You open the inbox and find names like “hgfdsa”, phone numbers that don’t exist, and messages pasted in Russian. Maybe five were real. This is one of the most common complaints about Performance Max for

Google Ads performance problem for local service businesses, where clicks are coming in but phone calls are not converting.

call tracking

Google Ads Getting Clicks but No Calls? A Diagnosis for Local Service Businesses

The Google Ads dashboard says 140 clicks this month. The phone rang maybe four times, and two of those were people selling SEO. Money is going out and nothing is coming in. When a local service business gets clicks but no calls, there are only three possibilities. The calls are

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Tag: google ads halifax

Google Local Services Ads in Nova Scotia: Which Trades Qualify, How They Rank, and When Search Ads Are Better

Performance Max Is Filling Your Contact Form With Spam: How to Stop Paying for Bot Leads

Google Ads Getting Clicks but No Calls? A Diagnosis for Local Service Businesses

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